1,200 Marketers Can’t Be Wrong: The Future Is in Consumer Behavior
October 16th, 2007 | by jeff | | Post to NewsCloud »
The ability of new media to monitor what consumers are doing — like keeping track of which Web sites they visit — is fueling the interest in behavioral targeting. Several speakers also described how they were using traditional media to more precisely aim advertising at consumers based on behavior, through steps like tailored television commercials.
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