Archive for the ‘marketing’ Category

Starbucks’ Saucy Siren Boobs Are Back!

Tuesday, May 20th, 2008

Is the Starbucks mermaid the new Paris Hilton? As mentioned on Crosscut, the quality of Starbucks' new everyday Pike Place blend is the subject of discussion, but so too is the company's "new" iconic, retro logo. In use for at least a few more weeks as part of Starbucks' effort ...

Advocacy Group Blasts Unilever’s ‘Hypocrisy’

Tuesday, October 16th, 2007

The organization claims that Bartle Bogle Hegarty's work on Axe "epitomizes the sexist and degrading marketing that can undermine girls' healthy development" while Ogilvy & Mather's "Real Beauty" ads for Dove promote healthy self-images for women.Read the full story